(T01) How Transforming Culture Impacts the Bottom Line and Manages a Crisis

This session will provide an overview of how one organization transformed its culture and reputation to show positive impact on financial results and sustainability.  Specific strategies and implementation of projects will highlight areas that have the potential to transform the internal culture, investment in staff, rebranding and changing public perception and the major impact to the overall financial sustainability of the organization.  You'll also learn how culture change impacted the response to the recent pandemic. 

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